The LEGO Group has an affiliate program called the LEGO® Affiliate Program, which allows approved affiliates to earn commission by promoting LEGO products on their website or social media channels.
To become an affiliate, you must apply to join the program and be approved by LEGO. Once approved, you will be given a unique affiliate link that you can share with your audience. If someone clicks on your link and makes a purchase on the LEGO website, you will earn a commission on that sale.
Commission rates vary based on the products sold and the affiliate’s performance. LEGO also provides its affiliates with a range of tools and resources to help them promote their products effectively, including banners, text links, and product feeds.
If you’re interested in becoming a LEGO affiliate, you can apply directly through the LEGO Affiliate Program website. Note that there are certain terms and conditions that must be followed, so be sure to read them thoroughly before applying.
As an example, let’s say you run a blog or social media account focused on family-friendly activities and toys. You decide to apply to become a LEGO affiliate and are approved. LEGO provides you with a unique affiliate link and a range of promotional materials.
You then create a blog post or social media post featuring a new LEGO set that you think your audience will love. In the post, you include your affiliate link, encouraging your audience to click through and make a purchase.
One of your followers clicks on the link and makes a purchase on the LEGO website, resulting in a commission for you. You can then track your earnings and performance through the LEGO Affiliate Program dashboard.
Over time, as you continue to promote LEGO products and drive sales, you can earn a steady stream of income through the affiliate program.
Register Here — lego affiliate program